Business digitalization

In English, the terms digitization and digitalization are distinguished. Digitization refers to the conversion of an analog information into a digital one, e.g., scanning photos and documents, converting videos or music into digital formats. Digitalization refers to the processing of data and other assets (e.g. organizations) through modern digital technologies. In Slovak language, the term digitalization is usually used for both terms, but considering the current situation, we should distinguish between the terms digitization and digitalization. Digitization is the process of transformation from analog to digital form and is a prerequisite for digitalization, the end result of which is a fundamental change in business models or processes.

Business digitalization

Digitalization has had a significant impact on the business world. In the business digitalization means using digital technologies to change the business model. However, it is not just about technologies. They are the pillar on which digitalization is built, but in this case, the equation "more technology, more digitization" does not apply. An important element is their acceptance, their integration into the culture, communication and processes in the organization. The goal is to use digital technologies in the company and support their value, to open up new sources of revenue, and to improve the flow of communication and interaction with customers and employees.

Companies that want to succeed in today's economy and remain competitive in the marketplace must shift their mindset to "digital." It is necessary to embrace the changes that the entire society is going through and take a holistic approach to try to bring your business into the future and online. 

Business digitalization and its benefits

New ways of communicating with customers

Digitalization opens up new sales channels and, at the same time, new ways of communicating with customers.

Easier communication and teamwork

Business digitalization improves internal communication by aligning goals and opening new communication channels.

Better decision making based on data

Digitalization goes hand in hand with data management, because data is knowledge and knowledge leads to better decisions.

Support for the introduction of innovations

Business digitalization leads to a dynamic of innovation that enables a better perception of new trends and the possibilities of new technologies.

Increased efficiency and productivity

Used intelligently, the digitalization of business can lead to a significant increase in productivity and reduce some costs.

Systematization of companies and organizational development

It increases the consistency of work performance and improves efficiency. Facilitates alignment of business, employee and customer goals.

How can you digitalize your business?

A proven and successful approach is to leverage Data Science, Design Thinking, and industry and process knowledge in your business and combine it with technology capabilities to seamlessly connect the physical and virtual aspects of the business. The use of Big Data and artificial intelligence (AI) will help you gain insights that will help you make the right decisions, develop new business models and strategies, and design and scale meaningful experiences for your customers. Digitizing your business is challenging, but working with an experienced partner will take your business to the next level and open up new opportunities.