Business digitalization
In English, the terms digitization and digitalization are distinguished. Digitization refers to the conversion of an analog information into a digital one, e.g., scanning photos and documents, converting videos or music into digital formats. Digitalization refers to the processing of data and other assets (e.g. organizations) through modern digital technologies. In Slovak language, the term digitalization is usually used for both terms, but considering the current situation, we should distinguish between the terms digitization and digitalization. Digitization is the process of transformation from analog to digital form and is a prerequisite for digitalization, the end result of which is a fundamental change in business models or processes.
Business digitalization
Digitalization has had a significant impact on the business world. In the business digitalization means using digital technologies to change the business model. However, it is not just about technologies. They are the pillar on which digitalization is built, but in this case, the equation "more technology, more digitization" does not apply. An important element is their acceptance, their integration into the culture, communication and processes in the organization. The goal is to use digital technologies in the company and support their value, to open up new sources of revenue, and to improve the flow of communication and interaction with customers and employees.
Companies that want to succeed in today's economy and remain competitive in the marketplace must shift their mindset to "digital." It is necessary to embrace the changes that the entire society is going through and take a holistic approach to try to bring your business into the future and online.
Business digitalization and its benefits
New ways of communicating with customers
Digitalization opens up new sales channels and, at the same time, new ways of communicating with customers.
Easier communication and teamwork
Business digitalization improves internal communication by aligning goals and opening new communication channels.
Better decision making based on data
Digitalization goes hand in hand with data management, because data is knowledge and knowledge leads to better decisions.
Support for the introduction of innovations
Business digitalization leads to a dynamic of innovation that enables a better perception of new trends and the possibilities of new technologies.
Increased efficiency and productivity
Used intelligently, the digitalization of business can lead to a significant increase in productivity and reduce some costs.
Systematization of companies and organizational development
It increases the consistency of work performance and improves efficiency. Facilitates alignment of business, employee and customer goals.
